1. Our Story
Where every second carries meaning
Founded in 2008, Auriora Watch began as a small horology boutique in Costa Mesa, California, a quiet space where a few passionate collectors gathered to share their love for mechanical timepieces and timeless design.
What started as a modest local studio soon drew attention from enthusiasts across the country who valued authenticity, precision, and craftsmanship above all else. Inspired by the artistry of Swiss horology and guided by a distinctly Californian spirit of openness and innovation, Auriora Watch grew into one of the most trusted luxury watch destinations in the United States.
In the early years, we focused on sourcing rare and vintage timepieces from independent watchmakers. By 2012, our network expanded to include partnerships with world-renowned brands such as Rolex, Patek Philippe, Omega, and more – allowing us to offer a truly curated selection of heritage and modern icons.
Over the past 17 years, more than 35,000 collectors and enthusiasts across 45 countries have placed their trust in us.
Every piece we sell is fully authenticated and quality-assured, passing through multiple layers of inspection before reaching its new owner. Whether it’s a pristine new release or a rare collector’s find, every watch carries with it a story worth keeping, and the craftsmanship to last a lifetime.
2. Our Mission
Preserving time, connecting people
Our mission is to bring authentic luxury within reach, pairing heritage craftsmanship with trust, transparency, and care.
We want every collector, enthusiast, or first-time buyer to feel the confidence that comes with owning something real, a watch that keeps time beautifully and holds meaning deeply.
At Auriora Watch, precision isn’t just about mechanics; it’s about the experience you have from the first moment to the last.
3. Our Vision
A world where authenticity never goes out of style
We envision a future where every luxury watch purchase feels personal, transparent, and memorable.
By blending old-world artistry with modern service, we aim to redefine what it means to own a timepiece, not just as an accessory, but as a lasting reflection of who you are.
4. Our Promise
Your time, truly valued
We promise honesty, craftsmanship, and care in everything we do.
Every watch we offer is fully authenticated, meticulously curated, and backed by our commitment to quality and trust.
Because at Auriora Watch, we don’t just sell watches, we celebrate the moments they measure and the people who wear them.
In the end, time isn’t just measured by seconds, it’s remembered by the moments that stay with you – At Auriora Watch, we’re here to help you keep them beautifully.